The Calico Consulting Group helps high-growth teams scale smarter. We bring structure to chaos, optimize your marketing and business operations, and set you up with systems that don't just work, they grow with you.
Whether you need a strategic partner to tighten your BizOps, someone to build your marketing automation from the ground up, or just a second brain to get unstuck, we've got you.
Marketing Operations That Scale
- Set up or optimize your MarTech stack (MAPs, ESPs, CDPs, CRMs - you name it)
- Automate lead flows, lifecycle stages, and campaign ops
- Build analytics dashboards that actually inform decisions
- Create alignment across marketing, sales, and success
Revenue & Business Operations
- Streamline workflows between sales, finance, and ops
- Support P&L planning and budgeting as you grow
- Document scalable processes before they bottleneck you
Fractional Operations Leadership
- Plug-in Director or VP of Marketing Ops / Business Ops
- Strategic roadmap development + tactical execution
- Help with vendor evaluation, team structure, and change management
- Get C-suite insights without hiring full-time (yet)
Valerie Clark
Valerie Clark is a strategic operator with a builder's mindset. As the founder of The Calico Consulting Group, she brings over a decade of experience in marketing operations, revenue strategy, and business process optimization. She helps startups and scaling companies turn operational chaos into clarity.
Valerie has led enterprise-level implementations of CDPs, CRMs, MAPs, and ESPs. She has built end-to-end workflows that support scalable growth and developed reporting systems that drive smarter, faster decisions. She's not just a strategist; she is deeply hands-on, bridging the gap between vision and execution.
Before launching The Calico Consulting Group, she led audience development and marketing operations for national B2B media companies. There, she aligned cross-functional teams, managed budgets, and delivered measurable growth through streamlined processes and data-informed strategies.
She is known for moving fast, thinking deeply, and building systems that scale.